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Why Setting the Right Goal is Crucial to Organizational Success?

  The success of any organization largely depends upon the goals they set and how effectively teams work towards achieving them. While most organizations set goals, they often lack a sense of purpose to inspire teams. With this very intent – of setting meaningful goals and achieving them, we launched Profit.co, an Objectives and Key Results (OKR) tool to aid our growth and enhance our efficiency and productivity. What are OKRs and what does it entail? OKR is a popular goal-setting system that was introduced by Professor Andy Grove, the third CEO of Intel and known as the Father of OKR Approach to Management. This system empowers organizations to focus efforts on the same crucial issues throughout the organization. Simply put, under this goal-setting system objectives are essentially what you want to have accomplished and key results are how you could go about to get that done. There are three critical components to setting effective OKRs. The first step is to set goals correctly an...
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Six Lessons for Banks to Learn from BigTechs About Brand Loyalty

  Over the past decade, large technology firms have transformed people’s lives in many ways. Everything from cabs and movies to sushi and salon services can be summoned by the press of a button. The fact that such firms would have ‘banking’ firmly in their sights was always a question of ‘when’ and not ‘if’. After experiencing some regulatory hurdles, BigTechs (such as Facebook, Google, Apple, Alibaba, and Amazon) have entered the banking landscape and banks now have an added pressure to keep up to customer expectations and deliver services as seamlessly. What’s more, the digital surge brought on by the pandemic has spurred the transformation in the financial services industry. BigTechs are delivering a better value proposition than banks in many areas and garnering a high level of trust with consumers, thanks to their digital expertise, large war chests, access to customer data and presence in the customer’s life events. The result? Earning customer loyalty has become more difficu...
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SunTec’s Strategic Response to COVID-19

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  Team first. Always. When the pandemic hit, even before the first lockdown was announced, SunTec took a decision to invoke the remote working model in batches and then a 100% working from home before the end of March 2020.  All necessary systems and processes were put in place with accelerated speed to ensure – first, the comfort of our associates to deal with the changed situation and secondly, to help them ensure business continuity so that our customers never stopped getting the support that they were used to from SunTec. Making It Possible to Make Our Clients’ Customers Happy At SunTec, we proudly say that we help our clients increase the lifetime value of their customer relationships through what we do. It goes without saying that the standards for maintaining our own customer satisfaction are uncompromisingly high. With over 130 clients in 45+ countries, we are incredibly proud of our teams for ensuring all client requirements were delivered on high priority withou...
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